When people use a business proposal template to try to get customers, clients and contracts—they often forget one essential element: forgetting about what the customer does know and doesn’t know. In other words, what jargon and acronyms the client understands and how you can make sure the client knows what you’re talking about in your proposal.
When writing a business proposal using a business proposal template, it is easy to assume clients know what you’re talking about. You’re around your business all the time and you know everything inside out. However, you cannot assume the customer follows your understanding.
How do you solve this? By pretending your customer is sitting across from you and pretending your talking to him/her face-to-face. Don’t assume the customer knows what you’re talking about. Frequently, they don’t want to ask questions or are too embarrassed to do so. Or in the context of a government bid, they might be prevented by doing so by rules of procurement from asking for clarification.
By doing this:, you’re staying consciously aware you’re writing to your client, and not to yourself. And when you start writing to yourself, you leave out important information that would be helpful for the client to determine whether or not you’re the right fit for the job. This can scuttle your chances of winning the bid…even if you do have a winning business proposal template.
That said, it is helpful to get a decent business proposal template to get started: The following template is a Microsoft Word template that’s been used by a US Web Design firm who wanted to bid for a web design contract in excess of several million dollars. To take a look, click here: Business Proposal Template.
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