Most people write business proposals in a way that does nothing to persuade the buyer to take action. They just fill the business proposal template with “boilerplate” facts about the company that doesn’t urge action. “Here’s a bunch of stuff—you should find something in there that makes you decide to accept our bid” is the attitude we portray to our customers.

The best business proposal templates use something called a “persuasive paradigm”. This is a 4-part series that urge people to take action and don’t just give the customer random facts and figures and hope he/she’ll make the sale. Here are the four parts:

• Outline the customer’s needs. Most people when they write an executive summary using a business proposal template ask out loud, “Why do we have to tell them what their problems are? Don’t they know it already?” This can be further from the truth. Explaining to the client what their problems are will go a long way to accepting your business plan since they know you’re speaking their language and demonstrate you know what their problems are

• What are the outcomes? You must demonstrate you have a vision for an outcome that will fit the customer’s needs. Most people leave this out of any executive summary, and it scuttles their chances of winning the bid. Tell your customer the desired outcome and how you’re going to measure the results. This, in turn, will demonstrate to the client you know what you’re doing. This persuasive template for a business proposal will pay huge dividends.

• Recommend a solution. Once you give your outcome in your proposal, you have to recommend a solution. Don’t be wishy-washy—be confident in your recommendation. Say words like, “We are confident…” We urge you…” etc. so you display to the customer you know what you’re doing in your business proposal writing.

• Prove you can do it. This is where most people who know how to write a business proposal really ruin their chances. They don’t provide proof they’re going to follow through on their recommendations. In your project proposal, list case studies and testimonials that you have provided results for other companies in the past.

In conclusion, if you’re using a business proposal template, you really should use this persuasion template for writing a proposal. Even the top proposal writer misses out on when they don’t use the proper proposal format for writing a persuasive argument.

If you’re looking a top-rated business proposal template that will help your business proposal writing then click here to discover a template you can use in Microsoft Word. Business Proposal Template.

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