Writing a business proposal can be daunting. This is true even if you’re using a business proposal template. But what most people get wrong is how to present a value proposition to the client.
Most proposal writers will concentrate on being the “cheapest guy in town”. They will mistakenly assume the customer wants to cut costs (which might be true) but what he/she is REALLY looking for  is how to gain as much value from your proposal as much as possible.

Here’s an example: let’s say you are a website designer and you’re trying to win a bid from a major IT firm. You create your business proposal from a business proposal template you got online and tell the customer you’re going to not only design the website but you’re going to get a friend of his, who happens to be a copywriter, to add text to the website.

This boosted the value of the proposal for the person you’re writing to because he no longer has to hunt for a copywriter to complete his site. He knows a decent copywriter can run in the tens of thousands of dollars. However, the price you quoted is much less than that…even though it is more than other designers are quoting in their proposal.

In a nutshell, even though most business proposals are centered around presenting the cheapest solution possible, it is better to position your proposal as giving the customer the most value for their buck. That way, you can charge more.

If you are writing a business proposal but are stuck on the correct format, here is a great business proposal template you can use to win more customers, clients and contracts: Business Proposal Template

Technorati Tags: